The Mobile Revolution

The Mobile Revolution

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The Mobile Revolution tells the story of the making of mobile markets and services worldwide, exploring the mobilization that is transforming how we live, work and play. The first comprehensive account of the explosion of mobile services (rich voice, internet, messaging, content), from multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets of Europe, the United States and the Asia-Pacific, particularly Japan, China and South Korea. This book is essential reading for managers and marketers who must now mobilize their products, servi ces and companies. It looks in depth at the impact of mobility in consumer and business markets, strategy, and across all industries and shows how marketing innovation has been brought about by developments in mobile technologies.The Making of Mobile Services Worldwide Dan Steinbock. capacity ... including marketing and sales, advertising, distribution, channel relations, customer relations, billing and fraud control. ... Take, for instance, Ericsson Mobility World ( EMW), initially formed to encourage the rapid creation and market deployment of mobile Internet applications and services. ... New opportunities required new imagination.


Title:The Mobile Revolution
Author: Dan Steinbock
Publisher:Kogan Page Publishers - 2007
ISBN-13:

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