The Global Impact of Olympic Media at London 2012

The Global Impact of Olympic Media at London 2012

4.11 - 1251 ratings - Source



This book explores the biggest sporting event in the world through the lens in which most people witness it: the media. Traversing nations and media formats, contributors offer insights into the manner in which the Olympics is conveyed to the masses and the impact arising from the mass consumption of Olympic media in its plethora of dimensions. The book gleans insight from past Olympic media analyses, but focuses on the role media played within the 2012 London Summer Olympics. Using a variety of methodologies, the book underscores how the Olympic Games are more than just a sporting event but should be understood a vast mosaic of images and events that shape public understandings of nations, society, and the values that undergird such renderings. This book was published as a special section in Mass Communication a Society.All the statements were drawn from previous sports viewing studies (see Gantz et al., 2006; Wann, 1995). ... of hours/minutes on a typical day that they watch live TV, watch video streams on the web, and watch video streams via mobile apps.


Title:The Global Impact of Olympic Media at London 2012
Author: Andrew C. Billings, Marie Hardin
Publisher:Routledge - 2016-01-13
ISBN-13:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.


Click button below to register and download Ebook
Privacy Policy | Contact | DMCA