Handbook of Research on Effective Advertising Strategies in the Social Media Age

Handbook of Research on Effective Advertising Strategies in the Social Media Age

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Social media pervades peoplea€™s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.She received her PhD in European Union, at Istanbul University (2011) with her thesis entitled a#39;Foreign Direct Investment in the European Union and Turkeya#39;. Her main pillars of her interdisciplinary studies are European Union, Foreign Trade, anbsp;...


Title:Handbook of Research on Effective Advertising Strategies in the Social Media Age
Author: Ta?k?ran, Nurdan Öncel
Publisher:IGI Global - 2015-02-28
ISBN-13:

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