Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

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As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizationA’s financial and marketing performance.Journal of Business Research, 56(4), 323a€“340. doi:10.1016/S0148-2963(02) 00444-7 Jones, T. O., aamp; Sasser, E. W. Jr. (1995). ... CRM failure and the seven deadly sins. ... A proposal to assess the service quality of online travel agencies: An exploratory study. ... Journal of Hospitality aamp; Tourism Research (Washington, D.C.), 25(3), 272a€“288. doi:10.1177/109634800102500303 Kohli, A. K., aamp; Jaworski, B. J.anbsp;...


Title:Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Author: Kaufmann, Hans-Ruediger
Publisher:IGI Global - 2012-11-30
ISBN-13:

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