Brand Management in Emerging Markets: Theories and Practices

Brand Management in Emerging Markets: Theories and Practices

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qThis book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategiesq--Provided by publisher.Marketorientation is a very effective tool that can lay bare the scenario facing the firm before the CEO, and guide the top management to introspect and to plan for action. The CEO ... California Management Review, 42(4), 8a€“23. doi:10.2307/ 41166051 Aggarwal, N., aamp; Singh, R. (2004). Market ... Industrial Marketing Management, 33(5), 371a€“380. doi:10.1016/j.indmarman.2003.10.001 Biedenbachanbsp;...


Title:Brand Management in Emerging Markets: Theories and Practices
Author: Wang, Cheng Lu
Publisher:IGI Global - 2014-06-30
ISBN-13:

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